To-Doo presented a business idea to us with a focus on a particularly underserved market to create a business plan to expand and structure the idea to provide services to that market to gain a competitive edge in the business atmosphere.

Similarly, To-Doo approached us with a business idea targeting an underserved market. Our role was to refine and expand the concept into a structured business plan, ensuring its feasibility and positioning it for a competitive edge within the industry.

The underserved market faced significant challenges, including limited accessibility and a lack of structured product and service delivery.

To gain actionable market insights, we conducted comprehensive research and analysis using a blend of qualitative and quantitative methods. This included structured surveys targeting all stakeholders (users and service providers), in-depth focus group discussions for a deeper understanding of the challenges, and secondary research through industry reports, competitor analysis, and market trend evaluations. Leveraging these findings, we developed a strategically tailored business plan, incorporating risk analysis and a robust financial planning strategy to ensure sustainable growth in Nigeria's on-demand service market.