Data2Deals
Drive Growth with Data-Driven Insights, Now
Trusted by Top Partners
& Clients
In today's data-driven economy, the ability to transform raw information into actionable business intelligence is what separates thriving businesses from those struggling to survive. Data2Deals, developed by BFG Consults, is a practical, insight-powered training and execution program designed to help startups and SMEs in Nigeria bridge the gap between data collection and business growth.
Data2Deals equips entrepreneurs, marketing teams, and operational leads with the tools and strategies needed to leverage data for business development, sales optimization, and strategic decision-making. Through a blend of workshops, practical case studies, expert-led sessions, and real-time analytics practice, participants will learn how to harness data to drive tangible business deals.
Program Objectives
- Equip participants with the fundamentals of data literacy and interpretation
- Provide practical tools for converting customer, sales, and market data into revenue strategies
- Empower SMEs to build data-driven customer acquisition and retention models
- Bridge the gap between technical data analytics and real-world sales outcomes.
What You Will Learn
Over the course of the program, participants will gain mastery in:
- Foundations of Business Data: Understanding types of data and why they matter for SMEs
- Tools of the Trade: Introduction to Excel, Google Data Studio, Power BI, and simple CRM dashboards
- From Numbers to Narrative: Telling compelling business stories with data
- Customer Intelligence: Using behavioral data to target and close more deals
- Predictive Insights: Forecasting trends and making smarter decisions
- Data-Backed Pitches: Designing proposals that convert with evidence and insights
Who Should Attend
This program is ideal for:
- Startup founders and SME owners seeking growth through smarter decision-making
- Sales and business development professionals who want to boost results
- Marketing and customer success teams looking to sharpen their data edge
- Non-technical business leaders who want to understand and use data better
Delivery Format
- 3-week blended program: Live workshops, guided hands-on sessions, and real-time analytics exercises
- Interactive dashboards and mini-projects tied to your actual business data (or sample cases)
- Access to one-on-one mentoring from our data strategy and business development experts
- End-of-program showcase: “From Data to Deal”—participants present a pitch backed by real business data
Outcome and Certification
Upon completion, participants will:
- Gain a Data2Deals Certificate of Proficiency
- Leave with a personalized Data2Deals Playbook for their business
- Join the BFG Data-Driven Business Network for ongoing mentorship and collaboration
- Be better positioned to close more deals using insight-driven strategies
